Finding a proper SEO tool that can manage your SEO campaign successfully is an arduous job. Nowadays, the markets are thronged with many free tools and paid tools which are indispensable for your SEO campaign and give you the best results. While considering an SEO tool, There are some SEO tools using by digital marketing experts, you must choose that kind of SEO tool which comprises of the following features like keyword research, link building, content analysis, competitive analysis, PPC, brand analysis, reporting, and tracking.
Here, we are mentioning some of the prominent SEO tools that will be ruling in the year 2018.
1. Google webmaster tool
This is a free and novice-friendly tool which will give you a thorough analysis of your site. The best way to understand how your site will perform in search engine result pages is to ask Google. This tool allows you to see a particular URL like Google sees it. This is critical when troubleshooting for poor SEO performance. The information that you will get from this tool will help you to modify the page in question and thus, you will get better results in future. Moreover, this tool also helps you to segregate problematic code when you are thinking that your site is been hacked. This tool has another astounding feature and that is Page Speed Insights. This tool can measure the performance of both your desktop and mobile site in terms of speed and also gives a score from 1-100 by evaluating the performance of the site.
SEMrush is the ultimate free SEO tool which helps you in various facets of SEO like from keyword research to competitor analysis to site audit. With the help of SEMrush, you can easily find out all the top and prime keywords that used to send more search engine traffic to your contender’s sites and blogs along with their top landing pages. If you don’t want to hit by Google updates like Panda or penguin or want to fix and recover from Google updates, then you must use SEMrush tool. This tool provides you with a list of all the issues your website has, and you should rectify them if you want to enhance your site performance in search engines. Moreover, the SEMrush tool gives you all the necessary data that you required to perform a thorough Site audit for your blogs or websites.
3. HubSpot’s Website Grader
HubSpot has launched a tool in 2007 called Website Grader to unravel various opportunities for the search engine. But later they have modified their tools and added many features. Now, the tool is capable of in generating a personalized report based on some key metrics like performance, SEO, mobile readiness, and security. This tool analyses your website’s size, speed, and performance. It also tells you whether your site is mobile-friendly or not. Moreover, this tool also helps you to know whether anyone can find your site easily or not by analyzing page title, meta description, etc.
This is an imperative tool if you want to check whether all your internal and external links are working properly or not. This tool checks whether your site contains any broken link or not so that you can eliminate them before making it live. The tool highlights the good links in green and all the broken links in red so that you can segregate them easily.
The inbound links are very imperative if you want to enhance your site’s SEO rank. BuzzStream helps you in managing your outreach to the people who can provide good and authentic inbound links to your website. BuzzStream generally identifies the candidates based on their social media engagements, their industry, and their networks. In this way, you will get some good inbound link which can boost your site’s ranking. There is a 14-day trial version of this tool, but then you need to pay $ 24 per month.
6. Moz Pro tool
This is a 360-degree tool which enhances your website’s ranking. This tool identifies various SEO opportunities, tracks growth, builds reports, and many more things. Crawl test tool employs Moz’s own web crawler and RogerBot to analyze up to 3,000 links on a given URL. Once the task is completed, you will receive an email report which contains the detailed data for each page the site links to. A free 30 days trial version is available for this tool, but later you need to pay $99 per month.
7. UpCity’s SEO report card
SEO Report card by UpCity helps you to determine where your website stands up against your contenders. This report card generates a report based on several criteria including link building, website accessibility, on-site analysis, trust metrics, and rank analysis. This tool shows your website’s rank on Google, Yahoo, and Bing. It helps you to know how many websites that link back to your site and also let you know your site’s level of trust.
This tool provides an in-depth analysis of your site so that as a marketer you can improve your site and can optimize it. This tool generates a report based on the criteria like marketing checklist, SEO, mobile, usability, social, technologies, local, and visitors. Though you will get a free 14 days of trial period, later you need to pay $ 49 per month (for Pro plan) and $ 149 per month (for the business plan).
9. Screaming Frog’s SEO Spider
This is the best tool for the SEO marketers. This tool crawls the websites you specify and thoroughly checks the URLs for common SEO issues. This program simplifies and accelerates your process otherwise you need to spend a chunk of time if you want to do it manually. This tool is very beneficial for larger websites. There is a limited version of this tool which is free of cost, but if you want all the features, then you need to pay $160 per year.
10. Found’s SEO audit tool
This tool identifies all the common SEO issues of your site. This is an easy-to-use tool and it generates a report based on three criteria and they are a content issue, technical issue, and external link analysis.
Artificial or unnatural links can spoil your SEO ranking. So, you need to clean them by using Remove’em tool. This tool thorough scans your backlinks and provides you with the necessary information that you need to remove if you want to uplift your SEO rank.
12. Varvy’s SEO overview tool
This is a free SEO audit tool which gives you all the information like the domain strength, links, image SEO, social counts and mentions, page or technical SEO, page speed, and many more things. This tool produces a report and gives green checks, red Xs, and yellow exclamation points to designate the severity of the issue.
These are the best SEO tools that will not only boost up your SEO ranking in search engine result pages but they will also enhance your company’s image in the market. By leveraging the best SEO tools, you will certainly achieve your goal and can make a strong and robust image in front of your competitors.